Senior sales advisory

Sales leadership, when you need it, without the full-time hire.

I help founders and small teams sell without guessing. 25 years in sales, the last 12 building my own book of business. It is still active today, which means I am not teaching from memory.

A short call to see if it is a fit. Twenty minutes, no prep needed.

25 yearsselling professionally
12 yearsindependent, book still active
Multi-industryfundamentals that transfer
Senior, hands-onadvisory, not theory
What I do

Advisory, scoped to what you actually need.

Every engagement is shaped around your stage and your goals. Common ways I work with clients:

01

Fractional sales leadership

Senior sales direction without a full-time hire. I set the strategy and steady the team, so selling stops being guesswork.

02

Pipeline & go-to-market

From first offer to repeatable pipeline. We get specific about who you sell to and what you say, then build the steps that turn conversations into closed business.

03

Founder & rep coaching

For the person carrying the number. We work the calls you are actually about to make, so the next one goes better than the last.

04

Advisory retainer

A senior voice on call. Ongoing advisory for the pricing and hiring calls that are easy to get wrong alone.

How it works

Diagnose, build, hand it back to you.

The goal is never to make you dependent on me. It is to leave you with a selling motion you own.

Step 01

Diagnose

We find where deals stall, from first touch to signature, and what that gap is costing you in revenue.

Step 02

Build

We build the offer and the pipeline habits that move deals. Work you can run without me in the room.

Step 03

Own it

You keep the system and the relationships. I stay on call as much or as little as you want. The book of business is yours.

About

I have spent my whole career selling, and keeping what I built.

I have spent 25 years in sales, and the last 12 building my own book of business, independent on purpose. It is still active today. I know what it takes to open a relationship and turn it into revenue you can count on, without a big team or a big budget behind you.

I have sold in more than one industry. The fundamentals carried over every time. That is why this work transfers to yours.

Now I bring that to founders and small teams who are great at what they do but were never taught to sell it. You will not get scripts. You will get the same fundamentals I use on my own accounts, adapted to what you sell.

If you want a senior partner who has actually carried a number, and who will tell you the truth about your pipeline, that is what I do.

“Julie guided me through a unique campaign that brought an entire client list back to life. A genuine pro.”
Brad H., General Sales Manager
FAQ

Common questions

What is fractional sales leadership?

A senior sales leader who works with your business part-time. I set the strategy and build the selling motion, without the cost or commitment of a full-time hire.

Who do you work with?

Founders and small teams who are great at what they do but were never taught to sell it, usually without senior sales leadership in place.

Does your experience transfer to my industry?

Yes. Across 25 years I have sold in more than one industry, and the fundamentals carry over. How you open a relationship, earn trust, handle objections, and close is the same work whatever the product. I learn your market, then apply what reliably works.

How do your engagements work?

We diagnose where deals stall, build the offer and the pipeline habits that move them, then hand the system back so you own it. Work is scoped per client, not locked into multi-year retainers.

How do I get started?

Book a short discovery call. If I can help, we talk next steps. If someone else is a better fit, I will tell you that too.

Let's talk

Book a short call.

Tell me where selling feels stuck. If I can help, I will say so. If someone else is a better fit, I will tell you that too.